Talk about hypocrisy!
Bravado, the manufacturer of cleverly designed breastfeeding bras, has recently run into some trouble when it comes to showing off their wares. Since 2008, the company has been entering trade shows in order to expand their market. Their 'booth' at the trade show features a runway with pregnant models wearing the bras. The 'models' however are not 'models' in the traditional sense; they are the company's typical customers at various stages of pregnancy. In an interview with the NYT, Kathryn From, chief executive of Bravado, noted that every so often a small percentage of people complain about their decision to feature pregnant women. Ironically, the company was recently prohibited from staging their runway show in Las Vegas at Blush Boutique Nightclub, owned by Wynn:
“We did not feel it appropriate to feature a very pregnant model in a nightclub, at midnight, where alcohol was being served,” Jennifer Dunne, a Wynn spokeswoman, wrote in a statement responding to questions. “Our team made a judgment call which we feel was correct given the environment and circumstance.”
In a city where day and night collide, where prostitution, gambling and inebriation are the orders of the day, one wonders how on earth a nightclub in the city of sin could possibly get on their high horse about a few pregnant women flogging some maternity bras.
I am consistently amazed by the ways in which pregnant bodies continue to cause moral panic in spite of the fact that it would appear that we are so inundated with naked female bodies in general.