13 July 2010

Forever 21 launches itself into maternity market, cutout vests, leggings and all.

So it seems that Forever 21 (that shop where everything is sized for a 12 year old) is launching a maternity line.

Questions that spring immediately to my mind:

1) What woman would want to wear maternity clothes from a shop that considers this or this to be 'outerwear'?

Oh, that's right...a 21 year old.

2) Why on earth is Forever 21 stepping so clearly outside of their market?

Oh, that's right...they're not.

Let me explain. The maternity duds are only available in Arizona, Alaska, California, Utah, and Texas.

Why these states? Well, the girls over at Gloss point out that three of these states (Arizona, California and Texas) have some of the highest rates of teen pregnancy in the US. Utah and Alaska are otherwise a mystery to me.

So there you have it. Forever 21 can see dollar signs in tragedy. Natch.

1 comment:

Julie said...

Well, I'm a pregnant 24 year old and although I find those two examples of "outerwear" to be perfectly hideous, I'd have no problem wearing items from the Forever 21 Maternity line. Plenty of women in their 20s still shop at Forever 21 and I don't think there's anything tragic about them buying maternity clothes there.

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