An Australian first: 24 hour breastfeeding helpline

Australia's first 24-hour toll-free helpline for breastfeeding mothers will be officially launched today.

1800 mum 2 mum (1800 686 2 686) is run by the Australian Breastfeeding Association (ABA) and utilises the real-life experience of over 200 trained volunteer counsellors each week who help other mums with issues including the early days with a new baby, expressing and storing milk, weaning, supply and what to do when baby simply says no.

The Australian Breastfeeding Association is a voluntary organisation established in 1964 to encourage and support mothers who wish to breastfeed their babies. There are 300 ABA groups nationwide with over 17,000 members.