05 September 2007

Maggie G: agent provocateur


I've just had a glimpse of Maggie Gyllenhaal in the new Agent Provocateur ad campaign which she shot 6 months post birth and of which I alerted you to a few posts ago. Maggie looks like you've never seen her before (even though she did become famous by appearing in a movie about S & M). Serena Rees, co-founder of Agent Provocateur, believes Gyllenhaal “is not an obvious sex symbol. She wasn’t worried about her body at all. Maggie is proof that life doesn’t stop once you have a child.”
Um, why would it?

Anyway..whilst I think it's fantastic that an unconventionally beautiful actress like Maggie is enjoying the limelight in lingerie, I am slightly unsettled by the appearance of Maggie in handcuffs in one of the photos. It's one thing to be sexy and playful, but it's another thing to even playfully suggest that handcuffing women is 'sexy'.

Im not trying to suggest that consensual S & M can't be fulfilling or feminist or empowering for some women, but the nature of these images makes it difficult to decipher whether Maggie 'wants' it or if she's just the object of a heterosexual male gaze? Why isn't Maggie handcuffing a man?

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