30 July 2009

Pregnant with no bump

Supermodels don't get pregnant, according to London Fog.

Giselle Bundchen shot these ads with a noticeable bun in the oven but um..her bump is mysteriously missing from the images which will be shown in a new campaign starting in October. Dari Marder, Chief Marketing Officer, explains:

"Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life."

Seriously, since when has Gisele or Tom Brady, for that fact, every been worried about their privacy? She announced she was pregnant weeks ago!

London Fog = fail.

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The Baby Bump Project by Meredith Nash is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.