Hmm...Isn't this a coincidence? Sounds alot like my research which has been heavily publicised in three countries......
WOMEN are increasingly concerned about their shape and weight during pregnancy, partly due to the media's focus on celebrity yummy mummies, experts say. Psychologist Beth Shelton from Swinburne University said there seems to be “strong, unwritten social rules” about how much weight is acceptable to gain, where that weight goes and how long it takes to lose it after the baby is born.
http://www.news.com.au/story/0,23599,22874688-1702,00.html
This particular researcher only followed 13 women (which they don't mention in any of the articles)....I did more than 200 interviews with 40 women.
*Sigh*
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