As more women are waiting until their mid-30s to fall pregnant, as you have probably noticed, the sheer volume of pregnancy/birth companies awaiting the middle class mother-to-be to rip out her chequebook and start spending up big is staggering. For every year that a woman waits to have a baby, ostensibly she earns more money so it's not wonder that the children's market is worth about $10 billion per year and is expected to double in the next 5 years. According to The Times, a new British pregnancy/birth planning company is attracting attention for the services it can provide to well-off mums like a bump 'showing' package which includes an at-home styling session, maternity bra-fitting consultation, plus a treatment for £250. Why do intelligent career women need someone to come into their homes to help them try on bras? Are women just spending their hard-earned cash because they can or are companies preying on middle-class motherhood anxiety?
Source: http://women.timesonline.co.uk/tol/life_and_style/women/body_and_soul/article2694036.ece
www.babyplanners.co.uk
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